Mateusz Worotyński
Product & business consulting · Kraków, Poland · EN / PL
It is usually a pricing problem, a positioning problem or a focus problem wearing a product costume. I ran the product organisation at PushPushGo from a first prototype to two hundred enterprise clients and a majority acquisition by Vercom S.A. — and I still operate products of my own, which is where most of these lessons were paid for.
Senior product advice at a startup-friendly 175 PLN/hour.
One price for everyone, a tier nobody buys, a discount culture nobody chose. The fix is usually structural, and it is uncomfortable before it is obvious.
Forty items, no ordering principle, and every customer request gets a ticket. What is missing is a decision about what not to build.
Your own team describes the product three different ways, and the website describes it a fourth. Buyers do not buy what they cannot retell.
You need product process before you need a Head of Product — a cadence, a discovery habit, and someone who can run it after I leave.
Side project to the leading push platform in Poland: two hundred enterprise clients including TUI, POLITICO, Auchan and Interia, a team of fifteen, and a majority acquisition by Vercom S.A. Co-founder, then CPO, then CTO.
Zero commission per visit, bookings arriving on the clinic's own domain instead of a marketplace, and a month closed in under an hour. Founded, priced and shipped end to end.
An assistant you hire by naming it. No app, no onboarding, no card to start — a product bet that the interface people already have is the one worth using.
Tell me what you sell, to whom, and what it costs. A thirty-minute call, then I come back with what I would change first, in writing.